About This Policy
Winners Lobby (winnerslobby.co.uk) is a casino review site. It publishes reviews, ratings and guides about online casinos licensed by the Gambling Commission, and links to them. This policy explains what data the site collects when you visit, why it's collected and what control you have over it.
Winners Lobby isn't a casino. It doesn't hold your money, run games or take bets, so it handles very little personal data compared with the casinos it reviews. This policy covers winnerslobby.co.uk only. Once you click through to another site, whether that's a casino, the Gambling Commission or a support service such as GamCare, that site's own privacy policy applies.
What Data Is Collected
How much data the site holds depends on what you do. If you read a review and leave, it holds only the technical data every website collects. Sending an email adds a little more.
Information You Send
There are no accounts, logins or passwords on Winners Lobby, and there's no newsletter. The only time the site receives personal information directly from you is when you email it. That email contains your email address, your name if you include it and whatever you write in the message.
Winners Lobby never collects payment details, identity documents or anything about your gambling activity. Those are handled by the casinos you choose to join.
Data Collected Automatically
Like almost every website, Winners Lobby collects some technical data when you visit. This includes your IP address, browser and device type, operating system, the pages you view and in what order, the date and time of your visit, the page that referred you and your approximate location at country or city level. None of it identifies you by name, but some of it, your IP address in particular, counts as personal data under UK law. It comes from cookies and from server logs kept by the hosting provider.
Information From Affiliate Partners
When you click a casino link on Winners Lobby and go on to register, the casino's affiliate programme reports that a referral happened. That's how the site earns commission. The report contains a transaction reference and a status, and sometimes a commission amount. It doesn't include your name, email, account details, deposits or anything about how you play, and Winners Lobby can't identify you from it.
The site doesn't buy data from brokers or collect personal information about you from any other source.
Why the Data Is Used
| Data | Why It's Used | Example |
|---|---|---|
| Your email and message | To reply to you and correct the site | Answering a report that a welcome offer has changed |
| IP address and device data | Keeping the site secure | Blocking bot traffic and attacks |
| Pages visited and session data | Understanding which content helps readers | Spotting a review that readers leave early and rewriting it |
| Affiliate referral reports | Crediting the commission that funds the site | Confirming a click on a casino link led to a sign-up |
| Approximate location | Checking the site reaches the UK readers it's written for | Confirming most visitors are in the UK |
On smaller screens, scroll the table sideways to see every column.
Your data isn't used for automated decision-making or profiling.
The Legal Basis for Using Your Data
UK data protection law requires a lawful basis for each use of personal data. Winners Lobby relies on 3.
Consent covers analytics cookies and affiliate tracking cookies. They're only set after you accept them in the cookie banner, and you can withdraw that consent at any time through the Cookie settings link in the footer.
Legitimate interests cover replying to your emails, keeping server logs for security and using referral reports to manage affiliate payments. The site needs these to answer readers, stay secure and keep running, and none of them reaches into your private life.
Legal obligation covers financial records linked to affiliate commission, which UK tax law requires a business to keep, and any information the site must provide in response to a lawful request.
Casinos and Their Affiliate Programmes
When you click a casino link, the casino's affiliate platform may place a tracking cookie on your device, if you've allowed affiliate cookies. Everything after that click, including your registration, deposits, play and identity checks, is handled by the casino under its own privacy policy. Winners Lobby never sees any of it. Casinos licensed by the Gambling Commission also have to follow UK data protection law, and it's worth reading a casino's privacy policy before you register.
Service Providers
A small number of providers keep the site running. Cloudflare hosts the site and keeps its server logs, Google provides analytics through Google Analytics 4 and Google Workspace handles email. Each one processes data on the site's behalf under a data processing agreement, and none of them can use it for their own purposes.
Legal and Regulatory Requests
If the law requires it, for example through a valid request from the Information Commissioner's Office or the police, Winners Lobby will share the minimum data needed to meet that request. Where the law allows, you'll be told.
International Transfers
Some providers, including Cloudflare and Google, may process data outside the UK. Where that happens, transfers go only to countries with a UK adequacy decision or are protected by the UK International Data Transfer Agreement, or by standard contractual clauses with the UK Addendum.
How Long Data Is Kept
| Data | How Long It's Kept | What Happens Then |
|---|---|---|
| Emails you send | 12 months after the last reply | Deleted |
| Analytics data | 14 months | Deleted automatically by Google Analytics |
| Server and security logs | Up to 90 days | Deleted automatically by the hosting provider |
| Affiliate referral reports | 6 years, the period UK tax law requires for financial records | Deleted |
| Cookie consent choice | 12 months | The cookie banner asks again |
On smaller screens, scroll the table sideways to see every column.
You can ask for your data to be deleted sooner. That request is handled within 1 month, unless the law requires the data to be kept.
Your Rights
UK data protection law gives you the following rights over your personal data. Every request gets a reply within 1 calendar month, and reasonable requests are free.
| Right | What It Means |
|---|---|
| Access | You can ask for a copy of the personal data held about you. With no accounts on the site, this is usually limited to your emails and any analytics identifiers |
| Correction | You can ask for inaccurate data to be corrected |
| Erasure | You can ask for your data to be deleted, unless the law requires it to be kept |
| Restriction | You can ask for the use of your data to be limited while a request or dispute is settled |
| Portability | You can ask for your data in a structured, machine-readable format |
| Objection | You can object to uses based on legitimate interests, and they stop unless there are compelling grounds to continue |
| Withdrawing consent | You can withdraw consent for cookies at any time through the Cookie settings link in the footer |
On smaller screens, scroll the table sideways to see every column.
To use any of these rights, email ask@winnerslobby.co.uk.
Under 18s
Gambling is restricted to people aged 18 and over in the UK, and Winners Lobby isn't designed for or aimed at anyone younger. Data from under 18s is never knowingly collected. If it turns out someone under 18 has sent personal data, it's deleted straight away.
Parents and guardians worried about a child seeing gambling content can use network-level parental controls and blocking software such as BetBlocker, which work on the devices your children use. Adults who want to block gambling sites for themselves can register with GAMSTOP.
Links to Other Sites
Winners Lobby links to casinos, regulators, game studios and support organisations throughout its content. Once you follow one of those links, that site's privacy policy applies, not this one, and Winners Lobby has no control over how it uses your data.
That matters most with casinos. Registering at one means giving your full name, date of birth, address and payment details, and all of it goes straight to the casino. Winners Lobby doesn't see or store any of it.
How Your Data Is Protected
The site uses SSL/TLS encryption, so data passing between your browser and the site is encrypted in transit. Access to email and hosting accounts is protected by strong passwords and two-factor authentication, and limited to the people who need it.
No system is completely safe from a breach. If a breach happens that puts your rights at high risk, you'll be told without undue delay, and the Information Commissioner's Office will be told within 72 hours, as UK GDPR requires.
Changes to This Policy
This policy may change to reflect new practices, new legal requirements or changes to the site. When it does, the date at the top of the page changes too. Significant changes are shown on the site before they take effect, and earlier versions are available on request.
Who Runs This Site and How to Get in Touch
Winners Lobby is the controller of the personal data described in this policy, which means it decides how and why that data is used. For questions about this policy, requests about your data or a data protection concern, email ask@winnerslobby.co.uk. If you're unhappy with how your data has been handled, you can complain to the Information Commissioner's Office.